Meet the Owner
Stephanie began work as a freelance designer in 2005, going full-time under the Adelie Design banner in 2008. In 2011 she and her husband relocated to Fleming Island, FL for the weather, and she restarted her business as Flightless.
Throughout her design career, Stephanie has focused on creating attractive, cohesive, and effective designs for her clients. By combining her skills at uncovering and defining problems with her knowledge of the psychology of marketing, she crafts solutions that are uniquely tailored to each client’s needs.
After many years in web design, Stephanie has returned to her roots, with a focus on branding design. Her fine arts degree in Visual Communications allows her to see branding as more than just a logo. Beginning with a Brand Analysis, Stephanie takes a holistic and flexible approach, culminating in an innovative Branding Plan that accounts for shifting paradigms while staying true to the classic elements that form the basis of all good design.
Stephanie was honored to present her design process at the inaugural WordCamp US, a national web conference. In this 10-minute presentation, you can see how Stephanie brings order to the creative process.
Working with Stephanie was a joy from start to finish. She took time to walk us through not only the design process, but helped us first pinpoint our overall goals. She did an excellent job of listening to our needs.
Pinewood Christian Academy
This is what sets Stephanie apart from others in the field. There are Four Corners of Design. A Computational Designer brings together all four corners to develop a more holistic and flexible approach.
Corner 1: How It's Made
Whether it's the printed page or a digital download, an embroidered shirt or a printed pen, Stephanie has a wide knowledge of design mediums. She knows what's easy and possible, hard and possible, and difficult and impossible (for now). She knows how to properly utilize the mediums and exploit them to solve problems.
Corner 2: Design Philosophies
Stephanie has been well-trained in both Classical Design and Design Thinking. The Principles of Design form the foundation of Classical Design, but Design Thinking allows her to go beyond, knowing when the rules should be bent or broken.
Corner 3: Critical Thinking
It's important to ask questions before beginning. What's being made? What is the purpose? Why is it needed? What response do you want from the audience? Stephanie asks the questions so she can define the problems and develop the right solutions.
Corner 4: Active Learning & Integration
Stephanie is constantly taking new ideas from all parts of life for design inspiration. She pays attention to shifting paradigms and adjusts her problem solving accordingly. A wide-ranging curiosity allows Stephanie to gain inspiration from everything from bacterial-growth patterns to rocket design, from Indian pop-art to ancient Greek mosaics.
Stephanie's collaborative approach makes it easy to brainstorm with her, and come up with new fresh ideas. She is professional, creative and innovative.